My Retail Journey

Notes of a Retailer by Profession and Choice!

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17 July, 2009

Coins and Consumption!

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There is something very close to coins and consumption – the ubiquitous small round ones that could buy many things in this country. “Annas”...
10 July, 2009

Blame it on the Bell Boy!

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It’s quite interesting for me to discuss two cases in the Service Business who are almost on the verge of going off the radar – one in a rea...
06 July, 2009

Welcome aboard…

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Welcome aboard, dear children, Ladies and Gentlemen. This is your Railway Minister speaking. Firstly, we thank you for choosing to travel th...
03 July, 2009

Best Friend, Worst Enemy!

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Brand Equity (supplement to The Economic Times newspaper) dated 17 June 2009, listed India’s MTB – Most Trusted Brands. While the most trust...
02 July, 2009

Being Thrifty and still tempting to Consume - a paradox!

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While I was browsing some other article today, I stumbled upon this one on Thrift – a new way of life for Americans who were once-upon-a-ti...
29 June, 2009

AirPlay

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“Play MJ Hits today and see your sales soar five times” – I told the young boy who was managing the music section at the Landmark Outlet. It...
18 June, 2009

Consumer “Driven”

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After a long day’s work, I drove towards the city – to UB City; the most upmarket place in town with the likes of Louis Vitton, Zegna, Ferra...
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Shriram, The Retailer
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