03 May, 2020

My Nostradamus moments in Retail

The year was 1998. My classmate and I created an online booking option at 123India, a popular website which allowed users to build websites with a personalised domain suffix for free. The Madras based Client was Enhancers, an Event Management Company which organised concerts, Carnatic & Fusion Music involving some of the most reputed artists in India and abroad. We were freelancers cum college students and had the privilege of companionship and brotherhood, sparingly some snacks and coffee on the house. After all, we wanted to put to good use the coding languages that we were learning at NIIT.  One could choose the Concert, click on Number of Tickets required, share their Phone Number and Residential Address and within 3 hours, we would deliver the tickets and collect the money.


That was when I imagined a day when as a Consumer, I would simply click a button on a website, order grocery, food and other items which would get delivered right at my doorstep. Few months later, I heard that a company was already doing something similar to this at California in the US. The firm went by the name Amazon. During my stint at Musicworld, I saw in action the same model put to use where HamaraCD, the Kiosk installed at the store could be used to build a personalised playlist digitally, which would get recorded at the backend and delivered to Customers in a week’s time. That a CD bearing 9-11 songs would cost ₹399/- was a deterrent to potential customers and the project never took off.


In 2015, I tried to go back to my idea of 1998 and tried to put it in to good use. I built a website myself on Zepo (similar to and an Indianised version of Shopify) where Customers could order Grocery and Household items which would be picked up by my team from a neighbourhood area and delivered to Customers. Oyethere was warmly welcomed and embraced by Customers and we made a lot of noise and news for delivering Tender Coconuts during the Summer of 2016 and Kabali Movie Tickets and T-Shirts thereafter. We delivered 100s of Patanjali products across Chennai and 100s of clay Ganesha Idols a day ahead of Pillaiyar Chathurthi 2016 – ones which were available by the roadside but many patrons ordered to simply see how this worked, for we also said we shall take back the Ganesha idols for immersion.


Investors although were not impressed. A noted personality from Mumbai, when I pitched at TiECon 2016 asked why would he order on our platform when he could walk down to buy it. He and many other “Potential Angel Investors” said the venture doesn’t make “Unit Economics” for we had more Opex than Revenues, an unwritten norm and a must-do for StartUps and Founders today. There was no Corona Lockdown back then. I said, our StartUp targeted “Cash Rich Time Poor” shoppers who preferred convenience over cost, because our model was to charge 2% on Retailers of the Order Value and a small fee from Shoppers. With volumes of deliveries, we would eventually break even. Those days, Swiggy and Zomato were not delivering Idlis or Burgers below the Menu Price, there was no concept of Delivery Charges for “parcel food” from Restaurants although MakeMyTrip and BookMyShow were already charging users. I convinced him and many others over the next three years, around 50+ pitches. I went back to a day job early this year.


When the Covid Crisis was taking shape and making headlines in India during the first week of March, I sensed a huge surge in OTT Consumption and switched Levista’s Advertising to News Channels instead of GECs. I also shared my views that Multiplexes would reserve 1 seat unutilised for every 4-6 seats which were blocked. And that Swiggy, Zomato and Dunzo would redefine Hyperlocal Retailing. Small joys of life when I see things happening right in front of my eyes.

These are some of those “Nostradamus moments” for me as I look back at my 23 years of being in the Indian Retail Industry. There are many such instances that I could add and share. Like how Consumers would order online and get home-delivered Microwave Ovens, Refridgerators and LED Tvs along with grocery items, although not from the same App. Amazon Prime could be an exception. We’ve just begun. Miles to Go... 

01 May, 2020

Lockdown Blues!

It’s day 39 of an Official Nationwide lockdown ever since we shut ourselves at home on Tuesday 24 March on Ugadi Day!

The best thing that has happened to most of us is that we spent the last month and a half entirely at our own homes, with our immediate loved ones although many were away from their families.

There’s no bigger joy and happiness that I have had in my entire life that I could spend so many days continuously with my kids and wife. These golden days will be cherished all my life.

I haven’t seen my Sister and Mother for all these days which makes me very sad. Not the longest, since I’ve lived away from them for over 25 years. But this one is rare coz she lives two streets away and I haven’t walked that far.

Though many of us perform household work regularly at home, the lockdown meant No Maids, so we did additional work. Whenever I washed vessels, I felt bad for my elderly maid who washes vessels without a grin. Always. And the mopstick is oh-so bad to handle.


Friends - missed their company the most for I haven’t seen a few for long. Makes me realise how much more important they’re to me. Thanks for being there for me over phone calls!

I ran out of 2 months’ stock of After Shave Lotions so ended up using Savlon. They both do the same job, similar chemicals. But our minds are conditioned to use branded ones than generic ones. Sigh.

We lost choice of many other day today utilities. We used / use what we get. We’ll get used to this.


No outside food. No shopping, visitation to Malls and Cinemas. No hospital / Doc visits. Our body consumed only home cooked food. Bizarre that we could actually survive this.

My Credit Card Bill (mostly official, a bit of household) was the lowest in about 14 years - only FOUR figure bill. Unbelievable. ICICI must be in a state of shock. Also, lost out majorly on my Payback Points.

No new movie releases for 6 weeks, no FDFS. Life moves on. Awaiting OTT releases and FDFS in May 2020.

I never imagined all my life that sales professionals like me can ever work from home. This has been a reckoning of sorts on how we are conditioned to think, act and behave repeatedly on the professional front.


Missed human interactions all along, ironically. Shows why humans are social animals and need socialising. Am quite sure that this too shall also pass and we will come to terms to the new world order, soon.

Indian PM and Tamil Nadu CM have led the Country and the State impeccably all along. Not fair to compare how other countries fared, especially the usual suspects of USA, China, Japan, France & Germany. But our men in Kurta and Veshti have rocked.

We clapped hands on a balcony, lit lamps in the night in solidarity without expecting any miracle. They said, We did. Some didn’t. Many mocked the idea. So be it.


Irrfan Khan and Rishi Kapoor passed away. Many felt bad for them personally. So much of noise on social media for the departed souls. Rishi’s daughter saw the cremation on a Video call. Like how Indian migrant labourers working in Middle East, Africa and South East Asia see the last rites of their departed ones. Just that mostly they don’t have a choice to fly back.

But the same ones who mourned Irrfan and Rishi didn’t condemn on their FB Walls when Dr. Simon’s last rites were disallowed in his preferred Cemetery at Kilpauk, Chennai. The vehicle was vandalised and destroyed with the corpse in it by members of the same community whom he loving served all along. Two men dug the grave for a Doc who saved so many lives all his life.

Priorities. Ignorance. Impatience. Human race, I say.

As always, Bollywood (and Hollywood) comes first. Our own local heroes - Nope.


Of the two drivers who took a corpse to Mizoram in an ambulance from Chennai driving for three straight days, one has tested positive yesterday. Mizo Minister rewarded him ₹2,000 for the trip. No, we will not celebrate this Driver as he was not the original Romantic Hero or a Really emotive actor. Just another labour fellow and driving an Ambulance is his job, after all. Not sure, if he was singing “Hum tum, ek kamre mein bandh ho” along with his co-driver. Very very sad.

Economic Stimulus - Instead of catchups at Cafes and benches at Tea Shops, social media is abuzz on this. From Raghuram Rajan to Raghu Thatha, everyone is advising, Xi, Trump, Modi and Merkel. Nice to see the world has 5 billion Economists. Wow. I should have taken my Class XI and XII Economics Lectures more seriously.

Some people want to urgently open shops, malls, cinemas and salons. But I wonder if Customers are willing to walk outside.

E-Commerce is here to stay. Dot. As I always say, E-Commerce is not a new business, rather it’s just a new channel of distribution.

Lastly, Hyperlocal ECommerce is the way forward. My startup Oyethere did this 5 years back. Potential Investors scoffed and mocked at me then. Today, they are cribbing that Dunzo doesn’t deliver at their Pin code at Bangalore, Bombay or Delhi. The Chennai Investor Mamas still believe it’s best to walk up to the neighbor hood shops than invest on Hyperlocal StartUps. Sigh.


Lastly, I haven’t been to a Temple Precint - longest ever in my life. Missing this aspect the most.

Do share this article if you feel this perspective interests you.

15 April, 2020

100 Days of Employment

It’s ironical that I am writing this article on my 100 days of Employment from home. So be it. Out of the 100 days, 25 have been Work from Home, a first of it’s kind in my 2 decades of being employed. The first day of my job and almost everyday thereafter have been on the shop floor, meeting, interacting and solving consumer challenges – from helping them to choose the right merchandise to closing a sale, somehow. But the last 25 days have been very different, thanks to Covid-19 Crisis and the ensuing lockdown. More on that later.


 

Mid-December 2019, I was lounging with my classmate who had come to India for a vacation. We were at Westminister, Crowne Plaza (though we still call it as Park Sheraton) which is our favourite hangout for the past 20 of the 24 years we have known each other since studying UG together. The Waiter who used to serve us way back then is now the F&B Manager of the Hotel, something that makes us feel happy that everyone around us has been growing. I received a call from an unknown number and the caller identified himself as an HR Consultant and spoke briefly about a Coffee brand. In the next 24 hours, my tickets were booked to Bangalore for a face-to face Interview with the Management and in the next 7 days, an Offer Letter was sent while I was on vacation at Jim Corbett National Park for Christmas holidays. Things moved very fast, to my own surprise but that’s how God’s grace has always been. He surprises us without even us realizing what He is up to. I joined the company on 3 Jan., on my Father's Birthday!

 

I completed 100 days recently at Levista Coffee as Vice President managing Sales, Marketing, Supply Chain, Logistics and everything in between. It has been a very short tenure yet, but a very fulfilling one. Be it setting up a Corporate Office from scratch (Furniture, Interiors, what not), to plan a detailed Business Plan for the next 24 months as I lead the company to greener pastures with a vision to accomplish 5% Market share of the Rs. 2,200 Crore Instant Coffee Market annually in India of which 80% is held between HUL and Nestle, who’s majority of business comes from Southern India. I have been fortunate to interact with executives and experts from the Indian Media Industry – small, big, large as well as meeting staff members along with prospective new recruits to join and grow the Sales & Marketing team meaningfully. Have also met and interacted with some very bright minds from the Indian Retail ecosystem who have been very supportive to a baby brand that we are, which is only 27 months young now.

 

After 100 days of this tenure, everything seems surreal. I was an Accidental Entrepreneur, thanks to a turn of events in the family way back in 2014. I was not prepared for running Retail Businesses or E-Commerce although Consulting was always on the cards. While all my entrepreneurial escapades went bust including a few Crores of personal savings between my wife and me, what has remained are memories and learnings. Something which I will cherish all my life and of course, am putting them to good use every day. Working for a retail company is very different than running one, for it’s easier to get paid than to pay employees. My hyperlocal ecommerce venture, which is incidentally the most utilized today during the N-Covid Crisis, where we delivered FMCG from nearby Retailers to Consumers was way ahead of time, perhaps. I received messages from a few friends over the last few days and even potential Investors who appreciated my forethought but was difficult to execute it then, due to lack of funds then.

 

Miles2Go Advisory Services, my Consulting firm worked with at least 50 Entrepreneurs on business ranging from Jewellery to Organic Bio-Manure, Agri-products to Idli-Sambar serving restaurant chains. Airports, Railways, Travel Retail Concepts were some of the areas where I worked in various consulting roles. This rich experience and exposure for over 60 months has helped me immensely as I wade my way through this complex maze of Retailing, yet again wearing a new hat (and new clothes!). I am learning every day; with a clean slate every morning – that I do not know anything about Retailing or the Retail Industry and that I get one more day to (unlearn) and learn from scratch.



I have Miles to Go. I have just begun.

24 February, 2020

Consumers & Advertising

In my new role at Levista Coffee, I have a dual role to play in Sales & Marketing. While Sales is something I have been on to almost every day of my 23 years’ in Retailing, Marketing is an even more interesting and close-to the heart subject which precedes my Sales experience. Right from college days (and even before as a curious consumer), I have always wondered why Companies market their products if it’s Sales worthy. In fact, it’s an old adage that a great product doesn’t need Advertising. This doesn’t hold good for any product or service in today’s context (and perhaps, even for people given how Mr. Trump & Mr. Modi promoted their agendas at Motera Stadium). So, any business needs Marketing and Consumer facing businesses need a tad more. A lot more rather, with the increasing and insane competition.


As I have been talking to Heads of various media businesses ranging from GEC Channels to Entertainment, News Channels to Spirituality, I have been able to decipher the needs of Media consumers and thought I should write about it briefly. In my opinion, Consumers have three key characteristics – Gossip, Anxiety and Greed. The programs with highest TRPs are Soaps (Tele-Serials), Reality Shows and News Debates. No wonder that they fit in to the three-key human characteristics.

Tele-Serials are all about gossip. The characters in the play gossip and play truant against one another. This vicious cycle goes on for weeks. Contrary to many people who think that Serial scripts are pre-decided and are usually written like film scripts, no they are not. Script Writers change the storyline every few weeks based on audience reaction as well as, wait “BARC Data” which ultimately announce TRPs! So much so, that Script Writers are even replaced by the TV channels / Producers should they wish to. 


As consumers (serial-viewers) love this “gossip” quality of others and themselves, they get hooked to the screens, small and ultra-small ones (almost all Tv Channels have OTTs now to view on Mobiles). So are the News Channels which have more debate-style programs than actual News Reading sessions. No matter how loud a motor-mouth he or she is, the audience love their Anchors! And that’s what raises their popularity and the program’s ratings, after all.

Reality Shows build anxiety, be it KBC-styled quizzes or Box-styled houses that prison inmates for 100 days or even Music Performances which have elimination rounds where even normal looking Musicians outperform their onscreen persona with inimitable hyper histrionics. So is it with Cookery shows or task based programs, especially ones that involve NCC-type arduous tasks in real life situations. Nerkonda Paarvai, the show hosted by Ms. Lakshmi Ramakrishnan began with a bang on 24 Feb. 2020, this time on Kalaignar Tv and is sure to rock TRPs. 


Lastly, greed. Media Consumers want more of what they already watch. With an estimated 10+ Regional General Entertainment Channels in over 10 top Indian languages and almost a similar number in mainstream Hindi, the audience is spoilt for choice with the need to make more time to watch these serials, even while on the move (on OTTs) or on YouTube rehashes. 

Surprisingly, spiritual programs such as temple information or horoscope reading have low TRPs, rather lower viewership. Maybe consumers feel God doesn’t have much to do with their greed, anxiety or gossip. Probably. But Advertisers like us have our customer profiles cracked. We know what and when they watch, so we feed them what they love. So, they ultimately visit a retail store or a website / app and order our stuff. I seem to have been in the most exciting part of my career which I think is yet to begin. Honestly. 



12 February, 2020

Heavier Crown, a Lighter Head is the Aim

Many of you wouldn’t know that I started my retail career in the food industry way back in 1997. It was the first outlet for Baskin Robbins in Chennai and only the second in India where I would scoop Ice Cream and sell then for ₹35 a cup while local brands such as Kwality, Joy and Arun Ice Cream would sell cones and sticks for ₹5 & ₹10 a piece. With plans to board an airplane for employment or to pursue higher studies sooner than later in the US of A, I thought this part time stint during the day (as I went to Evening College) with an American Food chain would be a stepping stone since this sort of menial jobs is something I would anyway end up with, while studying there for my pocket money or as an alternate income. I gave my best at the shop for a little over 9 months when my 18 month course at NIIT was about to end. I had learnt coding skills on languages such as C++, VC++, Visual Basic among others. 
Grocery Retail - Where my Retail career started. 

As my parents waited eagerly for me to complete my graduation, stand outside the US Consulate on RK Salai (Cathedral Road) in Chennai for 8 hours to get a Visa and head out abroad for higher studies or pursue a career in Computers, I had changed the course of my career meanwhile. A desktop was a little less interesting than interacting with new customers at a retail store everyday. Coding languages in an a/c room was a lot less impressive than conversations across languages on the shop floor with Guests. The lure of Dollars was replaced by the lure of learning something new daily with so many interactions with people around. Afterall, money cannot replace everything in the world. I prostrated at my parents feet handing over my NIIT Certificate and told them this beautiful artpaper doesn’t excite me anymore. 

After giving their hard-earned money for me to learn Software development, they were kind enough to oblige my request. I went on to pursue an MBA in Marketing, conferred myself the title “Retailer by Profession and Choice since 1997” and here I am writing this article from the lobby of Taj Land End, Mumbai as I receive a citation today - 12 Feb. 2020 that reads “Most influential F&B Industry professional in India” by CMO Asia in association with World Retail Congress. 


Humbled, is the least I can say as I receive my fourth such Award in 6 years. In 2014, I was conferred “Top 50 Retail Professionals in India”, “Young Achiever Award” by Vels University, Chennai in 2016 and “Top 100 Retail Professionals in India” in 2018. The crown became heavier today with this feather but the ego within got lighter, for I feel I have so much more to learn and accomplish in life. Makes me realise what a Responsibility this is (with a capital R) to carry such accolades on my shoulder and also makes me wonder how little I know about the Indian Retail Industry where I have played a minuscule role and who’s History which is yet to be fully told.

Over the years of my employment, I have worked in managing Store Operations in the Grocery Retail business at RPG Foodworld (2001) and thereafter set-up 140 outlets across India for Cafe Coffee Day (since 2009) as General Manager - Business Development. Had the opportunity to work with several iconic F&B Clients during my 5.5 years stint running my own Business Advisory firm “Miles2Go Consulting Services” until 2019. F&B remains my most cherished vertical within Retail afterall even as I joined Levista Coffee as Vice President earlier this year. A full time role of employment, I am responsible for the business P/L where our coffee proudly shares valuable shelf space at Grocery stores with world famous brands like Bru, Nescafe and Sunrise as well as several homegrown brands like Narasus, Leo, Continental, Cothas, to name a few. 



There were two frogs which were climbing a small hillock. Fellow brethren told them not to venture since there was danger lurking ahead. One frog came back to where it started while the other frog kept leaping ahead and finally reached the summit. There was no danger there, rather there was a bounty in the offing. While everyone wondered why the frog never listened to anyone, they later realised that the Frog was deaf (to their comments and feedback) and surged ahead with a clear goal in mind.

The path I chose 23 years back was the road less taken. Retail was not all this glossy or popular way back then. Not only was an employment in Retail a low-income opportunity, It was chided as a very localised job assignment which doesn’t suit MBA profiles and one that is confined to a certain social strata of the society including a profiling that is even linked only to a few specific castes. 



Looking back, I missed several buses in other industries and lucrative job opportunities, but do I have a sense of grief or regret? Not a bit. I am very glad I chose this path and shall always be proud of what this Industry has taught me as I look forward to contributing meaningfully to my Country. 

I have just begun and I have Miles to Go before I sleep.

Miles2Go. 

03 January, 2020

Inflight Retailing - Retail 2020 (Article #7)

Air Asia, the low cost airline which pioneered the concept in South East Asia two decades back has been in the news for the few days for other reasons. The company has pioneered, much to the surprise of both the Aviation and the Retail Industry, an F&B concept by the name “Santan” which apparently has a wide range of menu curated from ASEAN countries. From Vietnamese chicken rice to Thai Noodles to the most favoured local Malay food, it features many an item which is a Local delicacy. And then comes the surprise. Hold. Santan has opened its first outlet at a premium shopping Mall in Kuala Lumpur and Tony Fernandes, the maverick CEO and Founder of Air Asia aspires to open 100 such outlets in the region. While executives of the Two related industries are sharing extreme feedback – from calling Santan a bizarre experiment to one that’s refreshing and pioneering, the jury is yet to be out.


Cut to 2005. Capt. Gopinath, an Indian Pilot who had retired from the indian Air Force aspired to set up a low-cost airline minus the frills and launched a test flight from Bangalore to Bellary followed by a national presence before ultimately selling off the business to Kingfisher Airlines. During the early days of Air Deccan, the airline ran several innovative promotions to catch the fancy of public and stood true to it’s Brand Byline – Now every Indian can fly, by offering inaugural promo tickets at ₹1 per ticket plus local and statutory aviation taxes. Was a great way of Marketing but here came the surprise – in the early days, there was no seat allocation for passengers who would run toget their preferred seats, from windows to aisles and to avoid the rear facing ones adjacent to the Crew.and to make add-on revenues, Air Deccan “sold” water much to the chagrin of the flyers and general public. Indian Aviation has come a long way forward since then. 

Retailing products on the flight, rather during the Flight, popularly known globally as “Inflight Retailing” in India is in it’s infancy in India currently. While one gets to savour a wide range of RTE (Ready to Eat) Food items from Biriyanis to Bhel Puri, Dal Chawal to Poha & Upma, these are not really innovations from the airlines themselves. Café Coffee Day created an innovative ready to mix coffee powder which only required Hot Water and introduced it in the skies in 2010. Although the coffee was not a hit, it has given birth to an innovative way of tea-making in similar lines. 


Airlines out up a catalogue of products, from key chains to power banks, Bluetooth earphones to toys. But I hardly see flyers buying them for the range is so boring and nothing that’s not available on ground. Not sure of the Commercial Management Team at airlines across India do not sense this opportunity which is over USD 2 Billion worldwide or are they simply focussing on the traditional aeronautical revenue coupled with faster and improved performance on ground, for that’s where a Plane should spend the least of its time. 

Once upon a time, Retail Brands would issue Gift Vouchers to Airline passengers while Jet Privilege allowed to earn and burn bonus points at select Retail Outlets.  Not anymore. Loyalty is dead, after all and Membership is in. I am waiting for the day when Netflix and Amazon Prime would provide a one-month trial for select passengers. Mall Chains and premium Department Store chains like Shoppers Stop would, for a small fee offer a coveted Membership that entails members to avail special offers including home pick-up, personal stylist and so on. Revv and Miles in a tie-up with Airlines would offer vehicles for self-drive at Airports so users can be more efficient all day as well as leisure tourists can avail sedans and SUVs for their tourist destination. In my opinion, inflight product and services retail is in the anvil and is bound to explode in a very big way in times to come. 


Would Air Asia launch Santan in India or would Indigo launch a café? I think that’s a too far-fetched idea at the moment. Retail, and modern retail is a different ballgame altogether. Long term Retail F&B companies are still tweaking their business models in India after being in service for 2 decades. I would rather hope we see more innovations in the inflight catalogue. Like Rajinikanth-branded aircrafts which was launched by Air Asia ahead of 2017 release tamil film Kabali. 

02 January, 2020

Highway Retailing – Retail 2020 (Article #6)

I have just completed a 10-day vacation across North India. Being an avid traveler, my travel plans are usually frozen at least 2 months in advance, which includes booking of rooms, air / rail transportation as well as ground transportation including the last mile to the Hotel or Resort where we would stay. However. one thing which has always been unplanned, or rather difficult to plan is the place to eat / take a break during such trips, especially while travelling by road. On our last leg today, we drove from Jaipur to Delhi, a distance of 270 Kms which took us around 4.5 hours non-stop. Due to intense Fog in this part of India, we wanted to reach as close as possible to Gurgaon before we took a break. Thanks to constant protests across country on some pretext (currently the NRC) or the other, we decided we wouldn’t stop midway and filled our “tanks” at Jaipur during breakfast. Sadly, the weather played spoil sport and my flight was delayed by over 2.5 hours, thanks to the Fog.


To give a perspective, there are an estimated 40,000+ Fuel Stations across India. Of these, at least 90% of them are branded by PSUs including Indian Oil Corporation which has close to 40% of the outlets, followed by Bharath Petroleum, around 30% and Hindustan Petroleum, around 25%. Lastly, there are the privately-owned OMCs - Oil Marketing Companies such as Reliance, Shell and Essar which are less than 5% in number and growing faster than the PSU OMCs. During my stint at Café Coffee Day in 2009, I signed up two exclusive contracts with Shell and Essar which were riding high on the deregulation of fuel prices which meant that the OMCs could fix the price for Petrol and Diesel. Although they have maintained their prices on par with the PSUs, there are benefits they cater to the consumers beyond filling high quality fuel. For Ex., all Shell Outlets have clean rest rooms separately for Men and Women. Some of them even provide services such as Vehicle Wash and minor repairs. The erstwhile Reliance Fuel Outlets had separate Food Courts from the Fuel Station including independent ingress & egress which was extensively put to use by the company through company managed as well as Franchised / outsourced F&B operations in the name and style of A1 Plazas. 

However, the majority of Fuel stations managed by the Dealers of the 3 PSUs do not even have basic amenities such as clean rest rooms which has been a regular qualm of most highway warriors like me. There are exceptions such as the Yamuna Express highway which connects Delhi to Agra with an Eight-lane highway which has three Toll Plazas and each of them have a neighbouring resting area including large food courts housing International and regional F&B outlets. 


Café Coffee Day remains the Number One F&B brand in India which has the most number of highway Outlets as compared to any other business house in organised F&B Retail. But this trend at CCD started many years back, beginning with the coveted Bangalore – Mysore State Highway followed by many such Highways across India. Many other regional brands such as Haldirams in North India, Sukh Sagar in the West and A2B (Adyar Ananda Bhavan) and Adigas in the South have cracked the regional markets but none at a large pan-India scale. Perhaps, Indian businesses can take a leaf out of International operators in the US & Europe who have built Billion Dollar businesses around this model. 

Personal driving as well as Cab hailing for long distances have become affordable now, thanks to lower cost of owning 4-wheelers as well as many tourist locations across India. Highway Retailing is in it’s infancy in India now and much more needs to be done in times to come. 

A Firefly finally takes off

Monday - 22 Jan. ‘24 is a very important day in my professional life. I complete eight months today in my role as Executive Vice President a...