19 July, 2020

WFH – Boon to Retailers & Brands

Many companies have advised their employees to plan WFH until end of this Calendar year. This means a good / happy news as well as a significant job loss for millions. That more people will lose lives and livelihood for the grave mistakes of themselves and the Governments across the world is a reality that we are staring at. However, the eternal optimist that I am, I can already see green shoots in certain segments of the consumer business. Some of you may recall that during my Webinar sessions in the months of April & May, I had referred to certain categories which is only bound to increase if not at least sustain its current business opportunity. Most of the daily household items have seen consistent growth even during the extended lockdown while Food related FMCG have shown tremendous growth. Categories such as Coffee, Tea, Sugar, Flours & Pulses have seen a spurt in sales for many brands while Retailers, albeit with a shortened operating time than before, are not complaining, thanks to consistent footfalls and increased bill values. 

However, what has taken many Retailers, Distributors and the entire supply chain by surprise is the huge surge in work-furniture for home and Electronics + Consumer Durables. We ourselves went shopping last week only to find that Godrej Interiors had completely run out of stock for 4 weeks, Home Town had absolutely no sight of when stocks would be replenished, over 40 customers merely waiting to enter Home Stop and hitherto B2B players such as Featherlite living up to the unprecedented opportunity and serving customers with their backend capabilities being spruced up. Traditional Furniture Retailers are not lagging behind either. Actually, I see many of the neighborhood shops doing brisk business with the highest demand for compact desktop / laptop chairs under Rs. 4,000 a piece followed by chairs that suit or double up for other purposes. I have also been hearing a few of my Architect-friends getting calls from their Business Clients to set-up / renovate their homes to be able to work. 


The other category which has been doing extremely brisk business is Cosnumer Durables, Home appliances and personal electronics. While Amazon & Flipkart haven’t resumed their deliveries fully across geographies, consumers are literally seen shuttling from one shop to another for want of peripherals such as computer mouse, headphones, Mobile Phones with 4GB RAM (to be able to take up Apps such as Skype & Zoom) under sub-Rs. 10,000 and most importantly, Laptops. I guess desktops as a category is passé – one, it occupies too much space and it’s immobile within the house as well as across users, which gives a push for laptops. 

In my own personal case, I had to wait for over 6 weeks to get myself a new MacBook Air, an upgrade after using the previous Air for 5 years. Thanks to good friends, I was able to lay my hands on one out of the two pieces that landed in Chennai after the recent lockdown. The folks at Apple India as well as Apple Retailers say with a grin that most models of MacBook / iPad are out of stock and there is no immediate visibility of their arrival into the stores.


With the State Governments finally budging for schools to conduct Online classes – the High Court of Tamil Nadu has especially allowed private Schools to collect 40% of the Annual Tuition Fee for the present academic year – Online Classes are getting more and more real. The state run “Kalvi Tv” in TN shall also showcase online lessons while every other State Government is looking at similar measures to ensure continuity of education. This further means more requirement of laptops, earphones and so on. That there is no shortage of Electricity at urban and semi-urban homes is a big advantage.

Smart Entrepreneurs, Individuals and Businesses have lapped up this opportunity. A second-degree associate of mine who was retrenched by his employer, a Hardware Engineer with 10+ years of experience has taken up direct sale of Laptops to Corporates making a neat 4-5% commission on the purchase value. He claims his income, although a temporary one is lesser than what he used to make in his previous job while he reconciles that he is unsure how long this would go on – his parallel entrepreneurship and the Corona lockdown. Whichever way, make hay while the sun shines is the way forward I guess. 

Meanwhile, traditional retailers in both these categories are indeed an aggrieved lot. For Example, the Founder of a family business which is in to Electronics for the past 2 decades has been adamant on downsizing his margins for want of volumes. He claims that this one-off discounting model on gadgets such as Iron boxes, Personal Shaving Equipment (for men) and other household items such as mixer grinders and refrigerators will hurt the business once the challenges are over, especially around Deepavali 2020. What he doesn’t realize is whether he would be operational until then, running 20+ stores across the state, employing over 300 people and a joint family of 4 siblings and their wards. 


In another instance, a proprietary furniture dealer near my home refused to entertain any sort of reduction on Chairs claiming that these items were already on high demand and that he sees no reasons why they should be sold at lower prices. That there are literally 100s of furniture shops around is something the gentleman should realize soon. Maybe, he wouldn’t. 

I am actually planning to write a book which would go by the name “Corona Millionaires” which could be release in 24 months or so. No, I am not referring to the likes of billionaire Shri. Mukesh Ambani and his ilk. I am referring to common people like you and me – who found this crisis as the biggest business opportunity of their lives. May be a Netflix original too. It could rake in more money than what many Entrepreneurs would make during this crisis.

09 July, 2020

Is Kirana Retail dead? David vs. Goliath

For the first half of my life, I grew up in Tamil Nadu Housing Board Quarters in Chennai which had odd 800 tenements. Lloyds Colony at Royapettah, close to the Marina Beach came up in the 1960s when Late Shri. Bhaktavatsalam was the Home Minister of former Chief Minister K. Kamaraj's cabinet who’s primary motive was to provide affordable rented houses for the EWS, LIG & MIG of the state. The houses were owned by the Government of Tamil Nadu and houses were allotted to users on a rotational basis. Within the entire housing complex, there was a one commercial complex, a school, a community center for weddings & events, a park, a milk vending booth, a library, two playgrounds and about 400 trees. Yes, you read that right – 1970s. And the complex had a few shops allotted for various vocations such as carpentry, automotive, Public Distribution Scheme centers (for Ration products) and most memorably a Kirana Shop (Provisions Shop). That the shop owner was our immediate neighbour and a family well wisher was an advantage for me as I used to visit the shop as a child quite often to pick up some thing or the other and the Uncle would give me a toffee or two once in a while.

I remember vividly collecting newspaper copies of “The Hindu” which had a full page Advertisement in the early 90s when Pepsi launched in town and one could get a sample 100ml RGB against the paper clipping and we exchanged several of these at this particular shop which functioned in the name and style of “Murugan Stores”. Guess, the seeds of Retail and Consumer Business was sowed in my heart in an early age, unknowlingly. Or by design. And hence my nemonic, "Retailer by Profession and Choice".


So, when Subhiksha Retail stores started expanding in the late 90s along with a bunch of new age airconditioned super markets in the “Mecca of Retail” that is Chennai including my alma mater and first job at RPG run Foodworld, conches were blown that this was the death knell for small and marginal kirana shops. Around the new Millenium, larger corporates such as Tatas, Birlas, Rahejas among others entered in to business of Organised Retail and we saw formats such as Supermarkets at Neighbourhoods, standalone Hypermarkets as well as those in basements of Malls and so on, Big Bazaar being the most popular such chain across India over the past 15 years and is India's largest Hypermarket chain. Once again, naysayers blew the conch that this would be the death knell for Kiranas. 

Then came the likes of Big Basket followed by small dotcom companies such as PepperTap, Grofers (including Oyethere.com founded by Your’s truly in 2015 and made strides) where the conch was blown yet again against the Kirans. 

Yet, amidst all this hullaboo, the Kiranas are standing rock solid with their determination, continued efforts to modernize & upgrade and of course, sustain their business with changing times by adapting to the new normal. 

Covid-19 is yet another opportunity for the Kiranas who form the backbone of India’s FMCG retail industry. With over 13 million Kirana shops across India, the Industry employs over 50 million people directly and indirectly including shop management, logistics such as first mile (from factory), middle mile (to Distributor points) and last mile (delivery of goods to Retailers / Consumers). Other than this, the Organised Retail Industry is estimated to employ a million or so staff members. The Share of Kiranas in Grocery & Household / FMCG Retail is approx. 90% which over the past 100+ days during Lockdown has increased to, perhaps say 98% since most Organised Retail stores were shut and E-Comm players remained non-operational or marginally. 


I have been saying this for over 15 years – in this battle, Kiranas are the Goliath. 

It’s almost impossible to get them off this equation – not because they outnumber organized retailers on a ratio of 9:1, rather because of the proximity that they enjoy with the end Consumers and the longstanding relationship they've meticulously built. 

According to a recent study by E&Y, over 40% of Kiranas have imbibed the Digital route including collecting online payments through Google Pay or PayTM as well as delivering through e-comm apps. Agility and Adaptability are the two main traits that these small business owners display, which is also the bane of larger companies and corporates who's employees work for a salary while the small entrepreneurs work for a living and especially to earn for the next meal. Makes a lot of difference in their approach, isn’t it.

21 June, 2020

A Makeover’s Makeover

There are very few instances when we lose something and still be happy – One is at a Salon and another when we watch with glee, a drop-in ounce on a weighing scale. It’s a different pleasure to watch one’s own hair strewn all over the place even as the “Stylist” performs like in a concert – with utmost precision and concentration, chopping off even that one extra strand of hair. Salons have come a long way over the past 20 years in India. From being popular as a Sunday morning ritual for men across metro cities and smaller towns to discuss current affairs, politics, cricket and everything in between; and a “behind the curtains” secret service of sorts for women even in popular cities, the business of “make-over” has seen a “make-over” for themselves all these years. 


“Preeti Beauty Parlour” or “Ganesh Hair Dressers” is now more formal in their approach – they have either taken up a Franchise of a popular National or International chain; else they have upgraded their infrastructure and have a more modern name, especially with words like “Trendz” and “Salon” as a suffix to draw the attention of passersby and potential customers. Not just that, the staff have undergone tremendous training than before and are now well entrenched into the job and many even see this is a viable career option. Most importantly, the workforce has a new identity now – they are no more addressed as “barbers” rather more stylishly called as “Stylists”, after all. Their Salary packages range from Rs. 12,000 – Rs. 30,000 pm and many Salon chains even offer them a “cut” on their services as well in the form of a commission. Discerning Customers fix their own daily schedules depending on the availability of their preferred Stylists at select Salons to ensure a more personalized service. 

After a hiatus of over 3 months, I finally visited my neighborhood Salon recently. The brisk 12-minute walk from home was one among the happiest moments in the past 70 odd days of confinement during the 4 phases of lockdown. Much to my surprise, the entire experience at the Salon was spectacular. I had already taken an appointment much in advance before visiting, so I was just in time for the service. My body temperature was checked using a thermo-gun, I was asked to wear a PPE and sanitise my hands before entering the precincts. The boys were already in PPEs and were sweating profusely looking tired sans the A/c. With the number of Guests availing services being rationed, the boys were sweating it out for the sake of customers who were willing to pay a “tad extra” towards the additional costs incurred by the Franchisee of the popular Salon chain. But for extra “fittings” on both of us, the migrant stylist and I shared our usual camaraderie and banter; about the lockdown, loss of livelihood, extra safety measures and how they were the real “Covid warriors”. 


This is the beginning in my opinion. 

The cost of a “make-over” is only going to further increase in times to come, thanks to higher hygiene standards and overall salon maintenance. There was already a forwarded message on WhatsApp which was floating, questioning the additional cost included in the bills by Salons. I wondered why would customers expect the business to offer PPEs at charitable costs; someone argued that a PPE can be procured at much lesser cost than what was being charged by the Salon; another said this has not been approved by the Government; yet another piqued that the Salon owners were trying to make a quick buck by showing such additional costs to the service. I wonder why we criticize businesses with our varied personalized attacks. The Salons didn’t send a home invitation to anyone, anyway. So, why this fuss? 

This, IMHO, is the New World Order. This is how things would evolve and this is how Businesses and Customers would adapt themselves to the Corona Crisis. 


Those who complain of expensive PPEs always have a choice of the good old Tamarind Tree "stylists" or friendly neighbourhood salons and ladies parlours with closed curtains. There is no push from the semi-organised Industry which employs over 3-4 lakh people directly and indirectly across the country. While there is no doubt that there is going to be a burden on the wallets of the urban and rural middle class visiting salons regularly, this is a price the world is to pay for the unwanted and uninvited Virus which has become a part of our daily lives. Let's hope we don't mess up ourselves even further - there are fewer woods to cremate and even lesser earth to bury. 

As the Make-Over Industry goes through yet another "make-over" to itself, Our own personal Safety first should be our only goal, isn't it? 

31 May, 2020

The Power of Scheduling

It was the second week of April 2020. Three weeks into Lockdown 1.0, a broken supply chain, employees and team members dispersed all across and most retail stores closed, it was one of the toughest moments in my professional life. That I had a roof and secure four walls, three meals to eat, a lot of snacks to munch and salaried job – the real luxuries of the Corona-crisis made me feel a lot luckier than the millions who were displaced world over. And that I was staying with my wife and kids – I had come on a work trip to Chennai on 13th March and remained here ever after through the lockdown – was the happiest thing I could enjoy in life. Honestly, we have never spent such a long time together within a single precinct all our lives!


Yet, I was beginning to crack under pressure – workwise as well as managing household chores including mopping the floor intermittently, washing vessels, drying and folding clothes among other things all day. To get a peaceful uninterrupted 7-hour sleep was becoming a challenge. I am usually a reasonably disciplined guy. I cannot fathom that my bed is not done within a few mins of waking up; a small slush on my white car and I get it cleaned as soon as I could; from rotating my shoes, watches and dresses on FIFO basis to booking darshan at Tirupati 4 months in advance, it’s been a usual rigor. After all, when you are the son of a Factory Worker whose salary gets deducted for late attendance and a schoolteacher mother who must arrive before the students come to school every day, this is just a way of life. 


Even as I was struggling to manage things better, was when I recalled I should speak to one of my professional mentors, a former boss of mine whom I’ve admired for his multi-tasking Leadership abilities. Working with a popular Promoter Entrepreneur, managing a team of a dozen high-flying direct reports and handling a Retail business spanning the length & breadth of the country, I couldn’t think of anyone better than him to seek advice and assistance in my Leadership role at Levista Coffee which I began in January this year. I too have a similar professional assignment at the moment although the complexities are quite different and a lot lesser, so a comparison may be inappropriate. 



A scheduled 60-minute call with him helped me sort out my stuff quite easily. 

To begin with, I created scheduled buckets of my time for all my key tasks – regular VCs with direct reports, allocating time for emails, for clearances & providing approvals, Meetings with external stakeholders, Interviews with Candidates & Media interaction and so much so, that I also included “Lunch” on my Calendar. Keeping my EA involved in all my day-today business activities helped immensely so he could follow up on important tasks from others and revert to me as per schedule. And most importantly, absolutely no out of turn calls or VCs unless it’s tearing urgent. All my day's activities get captured in the iWatch which my beloved wife gifted me 5 years back and the device keeps reminding me of my schedules  as well as measures my sleep patterns (through the Sleep++ App) and my daily fitness goal - how many steps I walk inside home. This is such a blessing. 


I also included slots to, don’t exclaim, Read Newspaper & Articles as well as for my Daily dose of Yoga at 6am! In exactly one month’s time, my entire day has been well sorted out and results are showing up. My Blood Sugar is well under control, I sleep and wake up on time with my 5am routine, spend enough time to read 4 Newspapers and a couple of Articles early in the morning and of course, write and share my thoughts regularly on social and other public media. I ended up doing Four Webinars each weekend too. 


And on the work front, not only have I been more efficient, my team has also done a spending job in the month of May and we have set new business standards for ourselves. I cannot thank my former Boss enough for that timely intervention and take this opportunity here to acknowledge the same. I hope this schedule gets better, so I get more efficient in June and beyond. 

How does your time management go about? What's your kind of Scheduling of Tasks? 


11 May, 2020

Covid Vacations

The weekend that went by, we were on vacation. Virtually though, from the confines and comfort of our homes. Wifey opened the home Laptop and on the giant screen, took us through photos of various vacays that we spent as late as until December 2019. This was was the most adventurous as my younger daughter fell off a Pony she was riding atop Nainital viewpoint with no guide beside her even I was trying to apply brakes on my horse without much luck. That she escaped unhurt was nothing short of a miracle. In a previous one at Longhewala, we saw the War-trucks on grand display when India defeated our friendly neighbour as they attempted a midnight attack on our Forces in vain. We undertake 2 long and 2-3 short vacations annually and these are, in my own view a way of giving back to the society. We book Flights / Trains / Cabs providing revenue opportunities for the carriers. We stay at Hotel chains or at Club Mahindra Resorts for free (well, it’s time-share) but end up spending a fortune on food and snacks. But then, Mahindra Holidays manages over 50 resorts and employs 1,000s.


We avoided taking our kids abroad ever since they were born and their maiden trip was only last year to Singapore. Perhaps, this one would remain etched in their minds for their lifetime. Not because it was a “phoren trip” but because of the professionalism and hospitality displayed by the countrymen; the impeccable cleanliness and hygiene standards across the city; the discipline of cab drivers who maintain eye view of the tyres of the vehicle ahead at traffic signals; and of course the Retail Therapy at Malls, Restaurants and Theme Parks. We are getting there (in India) in many areas, but still have a long way to go. The Covid crisis is an opportunity for Domestic Tourism, something that I have been echoing from the time this started. Here’s how.


I foresee (am no Nostradamus, remember!) a huge dip in International Travel on leisure, save for artists in Cinema and arts; Not just in India but globally. This means, savings garnered by avoiding International travel that could be spent elsewhere. Secondly, this is the opportunity for India and Indians to grow Domestic Tourism. To help rebuild a nation, to build our own ecosystem which is so fragile and dependent on Government subsidies almost all the time for everything.


As a family, we have travelled to all borders of India – Longhewala, Nathula and Rameswaram. With limited savings and crores blown on my Entrepreneurial escapades over the past 5 years, all I can offer my kids is a view of things – inside out and from their own lens. I personally believe that this is among the precious gifts I could give them – to see things themselves and appreciate the rich beauty and culture of India. One such adventure was at Tanjore last Summer where we went to the Palace. My daughter had imagined some kind of a Barbie-like Castle. But we had to pay ₹10/- to enter the “complex” not to even find a decent restroom with stinky museum like rooms. This is managed by ASI, sadly. And the general public give scant respect to the monument, even otherwise.


This is not an exception. I can list many. But that’s not the solution. The riches and the Haves are shunning domestic tourism and boarding planes abroad. Nothing that I should comment upon, it’s their prerogative, their money and wish. But, if we don’t take care our own Tourism opportunities, then who else will? I saw Foreigners were going ga-ga during the 8am foggy morning walk at The Taj last December. But down the road were dirty footpath and unhygienic neighbourhoods for all the brouhaha about the city administration. This coating by the Government is not going to help. It’s with us, the citizens to support Domestic Tourism.


Remember, your few thousands of Vacation money will feed hundreds of families for a long time with Travel and Tourism being a long term Industry. I have nothing against PM Cares or CM Funds, but this money is direct benefit to the economy. And one can see results ourselves without complaining in the future that the previous governments looted the public. It’s action time.

Pledge your resources to support and revive Indian Tourism. Am sure We the tourists would benefit the most in times to come, after all. Let me know if you’d like more information about Gurudongmar Lake or Dhanushkodi. Happy to share details.

03 May, 2020

My Nostradamus moments in Retail

The year was 1998. My classmate and I created an online booking option at 123India, a popular website which allowed users to build websites with a personalised domain suffix for free. The Madras based Client was Enhancers, an Event Management Company which organised concerts, Carnatic & Fusion Music involving some of the most reputed artists in India and abroad. We were freelancers cum college students and had the privilege of companionship and brotherhood, sparingly some snacks and coffee on the house. After all, we wanted to put to good use the coding languages that we were learning at NIIT.  One could choose the Concert, click on Number of Tickets required, share their Phone Number and Residential Address and within 3 hours, we would deliver the tickets and collect the money.


That was when I imagined a day when as a Consumer, I would simply click a button on a website, order grocery, food and other items which would get delivered right at my doorstep. Few months later, I heard that a company was already doing something similar to this at California in the US. The firm went by the name Amazon. During my stint at Musicworld, I saw in action the same model put to use where HamaraCD, the Kiosk installed at the store could be used to build a personalised playlist digitally, which would get recorded at the backend and delivered to Customers in a week’s time. That a CD bearing 9-11 songs would cost ₹399/- was a deterrent to potential customers and the project never took off.


In 2015, I tried to go back to my idea of 1998 and tried to put it in to good use. I built a website myself on Zepo (similar to and an Indianised version of Shopify) where Customers could order Grocery and Household items which would be picked up by my team from a neighbourhood area and delivered to Customers. Oyethere was warmly welcomed and embraced by Customers and we made a lot of noise and news for delivering Tender Coconuts during the Summer of 2016 and Kabali Movie Tickets and T-Shirts thereafter. We delivered 100s of Patanjali products across Chennai and 100s of clay Ganesha Idols a day ahead of Pillaiyar Chathurthi 2016 – ones which were available by the roadside but many patrons ordered to simply see how this worked, for we also said we shall take back the Ganesha idols for immersion.


Investors although were not impressed. A noted personality from Mumbai, when I pitched at TiECon 2016 asked why would he order on our platform when he could walk down to buy it. He and many other “Potential Angel Investors” said the venture doesn’t make “Unit Economics” for we had more Opex than Revenues, an unwritten norm and a must-do for StartUps and Founders today. There was no Corona Lockdown back then. I said, our StartUp targeted “Cash Rich Time Poor” shoppers who preferred convenience over cost, because our model was to charge 2% on Retailers of the Order Value and a small fee from Shoppers. With volumes of deliveries, we would eventually break even. Those days, Swiggy and Zomato were not delivering Idlis or Burgers below the Menu Price, there was no concept of Delivery Charges for “parcel food” from Restaurants although MakeMyTrip and BookMyShow were already charging users. I convinced him and many others over the next three years, around 50+ pitches. I went back to a day job early this year.


When the Covid Crisis was taking shape and making headlines in India during the first week of March, I sensed a huge surge in OTT Consumption and switched Levista’s Advertising to News Channels instead of GECs. I also shared my views that Multiplexes would reserve 1 seat unutilised for every 4-6 seats which were blocked. And that Swiggy, Zomato and Dunzo would redefine Hyperlocal Retailing. Small joys of life when I see things happening right in front of my eyes.

These are some of those “Nostradamus moments” for me as I look back at my 23 years of being in the Indian Retail Industry. There are many such instances that I could add and share. Like how Consumers would order online and get home-delivered Microwave Ovens, Refridgerators and LED Tvs along with grocery items, although not from the same App. Amazon Prime could be an exception. We’ve just begun. Miles to Go... 

01 May, 2020

Lockdown Blues!

It’s day 39 of an Official Nationwide lockdown ever since we shut ourselves at home on Tuesday 24 March on Ugadi Day!

The best thing that has happened to most of us is that we spent the last month and a half entirely at our own homes, with our immediate loved ones although many were away from their families.

There’s no bigger joy and happiness that I have had in my entire life that I could spend so many days continuously with my kids and wife. These golden days will be cherished all my life.

I haven’t seen my Sister and Mother for all these days which makes me very sad. Not the longest, since I’ve lived away from them for over 25 years. But this one is rare coz she lives two streets away and I haven’t walked that far.

Though many of us perform household work regularly at home, the lockdown meant No Maids, so we did additional work. Whenever I washed vessels, I felt bad for my elderly maid who washes vessels without a grin. Always. And the mopstick is oh-so bad to handle.


Friends - missed their company the most for I haven’t seen a few for long. Makes me realise how much more important they’re to me. Thanks for being there for me over phone calls!

I ran out of 2 months’ stock of After Shave Lotions so ended up using Savlon. They both do the same job, similar chemicals. But our minds are conditioned to use branded ones than generic ones. Sigh.

We lost choice of many other day today utilities. We used / use what we get. We’ll get used to this.


No outside food. No shopping, visitation to Malls and Cinemas. No hospital / Doc visits. Our body consumed only home cooked food. Bizarre that we could actually survive this.

My Credit Card Bill (mostly official, a bit of household) was the lowest in about 14 years - only FOUR figure bill. Unbelievable. ICICI must be in a state of shock. Also, lost out majorly on my Payback Points.

No new movie releases for 6 weeks, no FDFS. Life moves on. Awaiting OTT releases and FDFS in May 2020.

I never imagined all my life that sales professionals like me can ever work from home. This has been a reckoning of sorts on how we are conditioned to think, act and behave repeatedly on the professional front.


Missed human interactions all along, ironically. Shows why humans are social animals and need socialising. Am quite sure that this too shall also pass and we will come to terms to the new world order, soon.

Indian PM and Tamil Nadu CM have led the Country and the State impeccably all along. Not fair to compare how other countries fared, especially the usual suspects of USA, China, Japan, France & Germany. But our men in Kurta and Veshti have rocked.

We clapped hands on a balcony, lit lamps in the night in solidarity without expecting any miracle. They said, We did. Some didn’t. Many mocked the idea. So be it.


Irrfan Khan and Rishi Kapoor passed away. Many felt bad for them personally. So much of noise on social media for the departed souls. Rishi’s daughter saw the cremation on a Video call. Like how Indian migrant labourers working in Middle East, Africa and South East Asia see the last rites of their departed ones. Just that mostly they don’t have a choice to fly back.

But the same ones who mourned Irrfan and Rishi didn’t condemn on their FB Walls when Dr. Simon’s last rites were disallowed in his preferred Cemetery at Kilpauk, Chennai. The vehicle was vandalised and destroyed with the corpse in it by members of the same community whom he loving served all along. Two men dug the grave for a Doc who saved so many lives all his life.

Priorities. Ignorance. Impatience. Human race, I say.

As always, Bollywood (and Hollywood) comes first. Our own local heroes - Nope.


Of the two drivers who took a corpse to Mizoram in an ambulance from Chennai driving for three straight days, one has tested positive yesterday. Mizo Minister rewarded him ₹2,000 for the trip. No, we will not celebrate this Driver as he was not the original Romantic Hero or a Really emotive actor. Just another labour fellow and driving an Ambulance is his job, after all. Not sure, if he was singing “Hum tum, ek kamre mein bandh ho” along with his co-driver. Very very sad.

Economic Stimulus - Instead of catchups at Cafes and benches at Tea Shops, social media is abuzz on this. From Raghuram Rajan to Raghu Thatha, everyone is advising, Xi, Trump, Modi and Merkel. Nice to see the world has 5 billion Economists. Wow. I should have taken my Class XI and XII Economics Lectures more seriously.

Some people want to urgently open shops, malls, cinemas and salons. But I wonder if Customers are willing to walk outside.

E-Commerce is here to stay. Dot. As I always say, E-Commerce is not a new business, rather it’s just a new channel of distribution.

Lastly, Hyperlocal ECommerce is the way forward. My startup Oyethere did this 5 years back. Potential Investors scoffed and mocked at me then. Today, they are cribbing that Dunzo doesn’t deliver at their Pin code at Bangalore, Bombay or Delhi. The Chennai Investor Mamas still believe it’s best to walk up to the neighbor hood shops than invest on Hyperlocal StartUps. Sigh.


Lastly, I haven’t been to a Temple Precint - longest ever in my life. Missing this aspect the most.

Do share this article if you feel this perspective interests you.

A Firefly finally takes off

Monday - 22 Jan. ‘24 is a very important day in my professional life. I complete eight months today in my role as Executive Vice President a...