Job Openings - Miles2Go Retail

As the new Financial Year began on 1 Apr. ‘25, we set-out a clear path of action to accomplish our goals over the next 60 months. 

We are charging ahead with a single Vision - to become the first Management Consulting Firm in India to file an Initial Public Offering - IPO by 2030.

Quite ambitious, some said. Stupid, a few quipped - on my face and behind. Never mind.

“A dream is not what you get in your sleep, rather one that doesn’t let you to sleep” - famous quote by my mentor, Late Shri APJ Abdul Kalam, former President of India. 

So, I decided to go ahead and dream, and work it off to accomplish what I have set out to, with the support of our esteemed Clients who have reposed faith in us since 2014, when I first began Miles2Go Consulting Services.

As a beginning, we launched our revamped website on 14 Apr. ‘25, when the new Solar calendar began and the Sun began its journey in a new direction, in a new phase, just like us!

We have also launched our exclusive offering KAVACCH™ which we believe would be of great use to our Clients. Checkout our website to know more about our focussed approach. Visit www.MilestoGo.in to know more. 

Incidentally, we have already started putting things together for our ongoing Client engagements.

We have immediate opportunity for pursuing and completed Graduates and Post Graduates. Calling Boys & Girls in Chennai & Bangalore. 

We are offering a plethora of roles in the following areas of work - 

• Offline Retail
• ECommerce 
• Quick Commerce
• Omni-Channel Retail
• Travel & Tourism
• Data Analytics 
• Retail Technology 

We are currently catering to Clients in the following Industries, while more are in the pipeline -

• Fashion Retail
• FMCG - Organic Food 
• FMCG - New Product Development
• Tea, Coffee & Cafes
• EV Retail & related areas
• Furniture & Lifestyle

Salary range starts from INR 3-4 Lpa + incentives for freshers and those without any formal experience in the Retail Industry. For those who carry 2-4 years experience, expect salary ranges upwards INR 7 Lpa. 

For those with over 10 years’ experience, we have roles which offer over INR 15-25 Lpa. Needless to say, salary levels would only go up as one’s experience reflects.

We have also opened up ‘Recruitment’ as a business service from this FY. 

Currently we are recruiting for various roles across clients in FMCG, QSR, Lifestyle products, Apparel & Fashion. These jobs will soon be posted on our Linkedin Page.

If you know someone who might fit our requirements, then please ask them to send their resumes to Shri@MilesToGo.in

We have just begun. Miles To Go…

S. Shriram

CEO - Miles2Go Consulting Services

Based in Chennai, catering world over!

Why Visual Merchandising matters

VM is all about attracting a padserby, making the passerby curious about the product and attempting to make the curiosity convert in to sales. 

Loosely, this is what I was taught over 2 decades ago during my days at Foodworld Supermarkets as a Store Manager. 

I couldn’t but resist taking a pic of this display at Bengaluru Railway Station this morning. 

The packs are all neatly displayed and the various brands and categories are clearly visible. 

Just one thing… many packs are displayed upside down!!! 

Marketings teams, along with their packaging & design teams, followed by advertising support teams spend ₹₹₹ to promote the brands and the business. 

However, the devil lies in the detail. And Retail is all about detail, after all. 

The sales executives who visit the shops regularly should probably coach and train the shopkeepers for better display. 

“It anyway sells” would be the shopkeeepers response. Rightfully so. 

But the brand is not his!

Does EBIDTA mean much for businesses?

I was in a review meeting with a client recently and we were going through the store level profitability with the CFO. Around 100 stores across India. 

The sales team were quick to point out that many stores were profitable after paying rents and salaries. 

Let alone the store fixtures’ depreciation, they were not considering the proportionate cost of warehousing and logistics as well as back office overheads. If the brand marketing costs (incl. making the Ads and releasing them) as well as Leadership + Management salaries were considered, then the bottomline was a pittance.

Yet, everyone wants to feel good about EBITDA, as if it were the holy grail of a retail business.

EBITDA positive is the first stept towards achieving a profitable and valuable business, no doubt. 

But to feel excited just because there is enough margin after fixed and variable costs is the single most reason why brands drown the drain.

Another example, for renting stores, deposits are paid to landlords which carry no interest. 

However, a notional interest @ 12% should be recorded in the P/L, as this is pure working capital being deployed elsewhere.

In another example, a client wanted to purchase a truck rather than renting out citing higher efficiency. 

What the Client did not consider was the interest cost of the asset if it was borrowed from the bank (let alone from cash acruals) and / or, the efficiency of such cash if it was invested in a Capex (they run a factory too) which would yield finished goods that would fetch revenues.

It’s high time Corporate Leaders stop giving so much importance to EBITDA and leave the joy of celebrating it to the newage StartUps and their Investors rejoice over this word.

Not sorry for being blunt. This is what a true and honest Retail Management Consultant would say, after all. 

Wish to have a no-obligation consultative meeting for your requirements? Mail me - Shri@MilestoGo.in

Bottomless Coffee anyone?

Seated at Third Wave Coffee outlet in Bangalore for the last 2 hrs preparing an important presentation. Done with a cappuccino already and going for the second one. 

The cafe has around 32 covers and there are atleast a dozen guests who have been here since the time I arrived. All of them are busy with their devices - someone is writing codes, another is working on something, another on a video call and one is even watching a movie (I didn’t prowl their screens - just giving a distant glance, so not intruding anyone’s privacy). 

I would reckon the cafe had no more than 10 bills cut in the last 2 hours and each bill size is around Rs. 600, so that’s Rs. 6,000 over 2 hours. Assuming they operate for 12 hours a day, on a weekend, the cafe would have an average turnover of no more than Rs. 30,000 (weekdays will be still lower). 

Like how multiplexes and pubs offer unlimited popcorn or beer for an incremental price, what if cafes offer unlimited cappuccino for a certain price, but to be consumed within, say 3 hours? 

This would be a great way to sweat the same table, than letting customers use the real estate for an unlimited period of time and without contributing much revenues. 

Of course, this should be an option to consumers and not a forced fit. 

Are there any such cafes doing this already in India or elsewhere in the world? 

I recall Pizza Corner offering unlimited pizza and bottomless pepsi / fanta in the late 90s in Chennai and during my college days, my friends and I have ransacked the place many a time!