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Showing posts from September, 2016

Mistakes make you stronger

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In what is considered as a head-turning market opportunity, I went about with plans to deliver Eco-Friendly clay Ganeshas to customers at their doorsteps. While a few people have already tried it in the past with limited success, this was perhaps the first time a Hyperlocal Ecommerce Marketplace (my startup Oyethere.com) was trying something very unique such as this. We had four different options – an idol of Clay Ganesha being common in all the four and the additions being different in each one of them. Icing on the cake was that we would pick up the Ganeshas back from customers houses after the five day ritual was over, thereby providing customers a great sense of relief from rushing towards water bodies for immersing the idols, as is the normal practice around the festival that is celebrated all over the world by Hindus with much fervor. Being a strategy guy, I planned meticulously on how this whole exercise should be executed. Firstly, met our product partner well in advance to