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Showing posts from July, 2017

GST at Cinema Theatres

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GST is the most searched term, perhaps in the past 30 days or so. India transitioned to GST on the midnight of 1 st July 2017 with a special session of the Parliament, which was attended by the Prime Minister and his Cabinet including members of the Opposition. Much has been spoken about GST so I am not going to delve in any further. But I am presenting my views on how GST in Tamil Film Industry is affecting the trade. In Tamil Nadu, there was no VAT on cinema tickets prior to GST. However, there was an Entertainment Tax @ 30% on the ticket prices. The DMK Government, when they claimed power in 2001 provided a reprieve to the Tamil cinema Industry for the said Entertainment Tax if the film had a title in Tamil and was provided a U Certificate among a few other clauses. That’s when Sun Pictures was floated (a division of Sun Media Network which runs Sun Tv & 45+ channels in four regional languages). The reprieve was used by most Producers with fancy Tamil titles includi

The Power of (No) Branding

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Off late I have been travelling extensively across the state of Tamil Nadu on work – been conducting several Training Programs, to meet & work with Clients, etc. One such visit recently took me to a small town 500kms to the South of Chennai by the name Tirunelveli (Nellai in Tamil). The town is notorious for clashes among people at the drop of a hat although a lot has improved over the years in the areas of Law & Order, Crime, etc. The people in the surrounding areas have a certain slang of Tamil, which in itself is a famous way of speaking the native language. The Nellaiappar Temple in the town is world famous and is said to be 1.5 times bigger than the Madurai Meenakshi Temple. Bang opposite the temple is a shop that is as famous as the temple itself. The temple goes by the name “Iruttu Kadai” meaning “dark shop” in Tamil. The shop has been around since 7 decades or more and is run by a North Indian family from Rajasthan. The shop, which doesn’t have a name – as i