13 October, 2024

Orange alert for Chennai

The Meterological department has announced an Orange alert for the city of Chennai as well as a few other districts on 14-15 October 2024. 

I wanted to pen down a few thoughts towards preparedness ahead of rains. 



To consumers;

Stock up provisions, especially fruits, vegetables, dairy and consumables ahead of rains. If you’re an offline shopper, then Sunday evening is probably put to good use. 


If you are a staunch supporter of quick commerce platforms like Blinkit, Zepto and the likes, then you have an additional day that is Monday.


Stock up, please, for no more than 2 days as we expect heavy rains only on Tuesday and a bit of Wednesday. Given that there would certainly be waterlogged roads around us, do add for uncertainty on Thursday. 



By stocking just adequately as required, we also leave behind some inventory for others around us. 


Fuel up your vehicles, in case of an emergency. IF you stay in an apartment complex or have GenSets, then fill up diesel enough for 3 days, as there could be power shutdown due to water logging. 


Avoid ordering food on Tuesday/ Wednesday during and after the rains stop. Don’t worry about the sake of F&B outlets and delivery persons, they will manage their lives. 



Avoid putting the lives of delivery persons at risk during and after rains stop - after all they wade through the artificial lakes around us to deliver food. 


Even if you do order food and they arrive late, avoid scuffles and arguments with them. They have risked their lives after all - just so you enjoy your steamed idlis, bucket biriyanis, penne and pasta. 


If you are large hearted like many, then please offer them a tip - be it cash, clothes (for changing), an old windcheater or boots / slippers. Ensure they are not torn and in a usable condition. 




To retailers - 

Even as we celebrate 12/12 every year as Retail Employees Day, cut cake, take videos and share on social media for publicity, please do show it in spirit by letting staff take it easy on Tuesday and Wednesday (and whenever it rains heavily). 


Though there could be limited water logging near the store they work at, rest assured that hardly a few customers would wade through for retail therapy. 



Yes, it’s the festival season and we want to make the most of every working day. 


However, what’s the point in getting a store full of staff without customers! 


The Greater Chennai Corporation has “announced” a slew of measures to tackle heavy rains and water logging, though the results will be evident in just 4-5 days from now. 



Here’s wishing a safe week ahead to one and all and a happy shopping period ahead. 

A short flight that I enjoyed…

On 4 Nov. ’24, I stepped down from my role as Executive Vice President, Minmini app. Touted as the world’s first hyperlocal social media pla...