Sunday, June 21, 2020

A Makeover’s Makeover

There are very few instances when we lose something and still be happy – One is at a Salon and another when we watch with glee, a drop-in ounce on a weighing scale. It’s a different pleasure to watch one’s own hair strewn all over the place even as the “Stylist” performs like in a concert – with utmost precision and concentration, chopping off even that one extra strand of hair. Salons have come a long way over the past 20 years in India. From being popular as a Sunday morning ritual for men across metro cities and smaller towns to discuss current affairs, politics, cricket and everything in between; and a “behind the curtains” secret service of sorts for women even in popular cities, the business of “make-over” has seen a “make-over” for themselves all these years. 


“Preeti Beauty Parlour” or “Ganesh Hair Dressers” is now more formal in their approach – they have either taken up a Franchise of a popular National or International chain; else they have upgraded their infrastructure and have a more modern name, especially with words like “Trendz” and “Salon” as a suffix to draw the attention of passersby and potential customers. Not just that, the staff have undergone tremendous training than before and are now well entrenched into the job and many even see this is a viable career option. Most importantly, the workforce has a new identity now – they are no more addressed as “barbers” rather more stylishly called as “Stylists”, after all. Their Salary packages range from Rs. 12,000 – Rs. 30,000 pm and many Salon chains even offer them a “cut” on their services as well in the form of a commission. Discerning Customers fix their own daily schedules depending on the availability of their preferred Stylists at select Salons to ensure a more personalized service. 

After a hiatus of over 3 months, I finally visited my neighborhood Salon recently. The brisk 12-minute walk from home was one among the happiest moments in the past 70 odd days of confinement during the 4 phases of lockdown. Much to my surprise, the entire experience at the Salon was spectacular. I had already taken an appointment much in advance before visiting, so I was just in time for the service. My body temperature was checked using a thermo-gun, I was asked to wear a PPE and sanitise my hands before entering the precincts. The boys were already in PPEs and were sweating profusely looking tired sans the A/c. With the number of Guests availing services being rationed, the boys were sweating it out for the sake of customers who were willing to pay a “tad extra” towards the additional costs incurred by the Franchisee of the popular Salon chain. But for extra “fittings” on both of us, the migrant stylist and I shared our usual camaraderie and banter; about the lockdown, loss of livelihood, extra safety measures and how they were the real “Covid warriors”. 


This is the beginning in my opinion. 

The cost of a “make-over” is only going to further increase in times to come, thanks to higher hygiene standards and overall salon maintenance. There was already a forwarded message on WhatsApp which was floating, questioning the additional cost included in the bills by Salons. I wondered why would customers expect the business to offer PPEs at charitable costs; someone argued that a PPE can be procured at much lesser cost than what was being charged by the Salon; another said this has not been approved by the Government; yet another piqued that the Salon owners were trying to make a quick buck by showing such additional costs to the service. I wonder why we criticize businesses with our varied personalized attacks. The Salons didn’t send a home invitation to anyone, anyway. So, why this fuss? 

This, IMHO, is the New World Order. This is how things would evolve and this is how Businesses and Customers would adapt themselves to the Corona Crisis. 


Those who complain of expensive PPEs always have a choice of the good old Tamarind Tree "stylists" or friendly neighbourhood salons and ladies parlours with closed curtains. There is no push from the semi-organised Industry which employs over 3-4 lakh people directly and indirectly across the country. While there is no doubt that there is going to be a burden on the wallets of the urban and rural middle class visiting salons regularly, this is a price the world is to pay for the unwanted and uninvited Virus which has become a part of our daily lives. Let's hope we don't mess up ourselves even further - there are fewer woods to cremate and even lesser earth to bury. 

As the Make-Over Industry goes through yet another "make-over" to itself, Our own personal Safety first should be our only goal, isn't it?