VM is all about attracting a padserby, making the passerby curious about the product and attempting to make the curiosity convert in to sales.
Loosely, this is what I was taught over 2 decades ago during my days at Foodworld Supermarkets as a Store Manager.
I couldn’t but resist taking a pic of this display at Bengaluru Railway Station this morning.
The packs are all neatly displayed and the various brands and categories are clearly visible.
Just one thing… many packs are displayed upside down!!!
Marketings teams, along with their packaging & design teams, followed by advertising support teams spend ₹₹₹ to promote the brands and the business.
However, the devil lies in the detail. And Retail is all about detail, after all.
The sales executives who visit the shops regularly should probably coach and train the shopkeepers for better display.
“It anyway sells” would be the shopkeeepers response. Rightfully so.
But the brand is not his!
